DRIVER · STORYTELLER
Paula
"Life can be happy with the simplest things."
LATA · HOUSE
— LIFE OFF THE PATTERN
Paula, Alga
& Lizzie.
On the road.
Brazil, Australia, and everything in between — on video, in frames, in words.
02·Proof
The audience responds
One reel in 2026 showed the kind of reach we deliver.
21.2K
views · 1 reel
Reef Reel · Mar 2026 · 50s
4.7%
share rate
Viral signal · 1,000+ shares
+104
followers · 1 post
+6.6% growth from a single piece
Share rate is the leading viral indicator — industry benchmark sits around 1%.
03·Cast
Who's driving this thing
Two humans and one dog. No corporate script.
TECH · BUILDER
Alga
"Let's open it up and see how it works."
COMPANION · SOUL
Lizzie
"Jack Russell + Staffy mix. Rescued in 2018. Ball-obsessed, beach-lover."
04·What We Do
Experiences, building, real life
What turns into content here.
Experiences
45-50s reels · travel · one-of-a-kind places
Building
MacGyver-style · technical solutions · construction reality
Mindset
Storytelling · off-pattern living · vulnerability
05·Partnerships
The angle — and what we deliver
Brazilians arriving in Australia. Portuguese-speaking audience, English-speaking destination. Underserved.
Not the only angle — one of the clearest. We also talk to people wanting to live differently in Brazil, families exploring alternatives, and the wider van-life curious.
Who this fits
- Regional tourism operators (WA, NT, QLD)
- Caravan parks, eco-stays, station stays
- 4WD, solar, battery, water-filtration brands
- Outdoor apparel, boots, rugged lifestyle
- Pet-friendly and rescue-adjacent brands
What partners receive
Cinematic reels
45-50s, dark, real, with their own hook. PT and EN versions.
Sequenced stories
Narrative across the stay, with return hooks.
Editorial stills
Contextual photography for campaigns, never posed.
PT/EN storytelling
Casual voice in both languages — never translated-formal.
BR↔AU cultural bridge
Cross-market context EN-only creators don't have.
Clear usage terms
Rights agreed upfront. No surprises after delivery.
06·The Home
The home on wheels
Two builds. The first tin can and the bus that became home.
LATA HOUSE V1 · FIRST CAN
Latinha
Where the story started. First home on wheels, the original build.
LATA HOUSE V2 · BRUTTO
O Menino do Oeste
A converted bus. Four years of build. Battery, solar, inverter, water, kitchen, bedroom.
07·Clients
Brands we run with
Lata is an independent operation: we run the social media and produce content for partner brands — from strategy to post, plus content here inside Lata.
08·Reach us
Contact
Send a message. We reply within hours.